With over a decade of communications and community-building experience, my current obsession is digital and social media strategy.

Most recently I was head of the social media team at the national green-news website Grist, where I was responsible for all of its social initiatives. From setting annual social media goals and overseeing the day-to-day community management to collaborating with the editorial team to optimize headlines and daily content, I widened audience reach and dramatically increased traffic and engagement with readers.

I also implemented strategies that doubled Grist’s Facebook and Twitter audience in the first six months I was in the role. Upon leaving the company, I had quadrupled the organization’s social media community —building active, highly engaged online communities that also include social media platforms such as Instagram, Pinterest, Youtube and Google Plus.

Within the wild world of social media strategy, my expertise is focused on:

• Social impact
• Influencer identification and tracking
• Community-building

My social media campaign at Grist have attracted new supporters and earned attention from influential thought leaders, cultural icons, and media outlets like Mashable and the Chronicle of Philanthropy.